what's in a name?
Ah, but there's a catch. In one of the longer articles, the name is revealed to be "derived from a character named Finn McCuill in Celtic folklore" which is an entirely different thing. In this instance, Cuill is a misspelling of Cumhaill, and the name means, simply, "Fionn, son of Cumhall" (Irish tends to insert and remove the occasional vowel to keep you on your toes), which has this new search engine potentially named after... a female slave. Or maybe "keeping", which might make for an easier backstory for a search engine? In any case, I suspect I'll be continuing to use Google despite this "Cuil" new site (their intended pun, not mine).